Built from the inside out with lots of surprises
Naturama is built "from the inside out". This means that the building is built around a central cylinder surrounded by cone scales and a sharp-edged exterior. The cylinder contains in principle one room with the main exhibition Water, Land and Air. The exhibition operates with three horizontal planes arranged along a vertical axis. At the bottom floor is Water, in the middle at street level is Land and at the top of the 1st floor is Air. Centrally at each level, a shared experience is staged, while in the periphery there is the opportunity for individual immersion.
Transformation zone The separation between the exhibition and the surrounding rooms (including the foyer) consists of a series of staggered shells. The audience crosses in and out of the main exhibition on ramps, footbridges and a kind of balconies that alternately look in and out of the exhibition. The transition is a transformation zone from inside to outside, from light to dark and from up to down.
Nature versus city life
In contrast to the organically shaped exhibition space is the sharp-edged exterior. In the spaces outside the main exhibition, the audience experiences a tension between the encapsulated exhibition, representing nature, and the large glass facades that border the vibrant city life outside. Immediately within the main entrance are the foyer, ticket sales and shop. From here there is access to both the main exhibition and the changing special exhibitions. There is also access to a café, cloakroom, toilets and the large auditorium. On the 1st floor is the administration part.
Full of surprises
A tour of the house offers great experiential variation, and there has been a conscious effort to create a house with surprises, so that the audience continues to experience something new and feel like visiting Naturama again.
Facade that teases
The copper-clad façade has been deliberately worked towards the Queen's Theme, so that it teases and does not present what Naturama contains. Passers-by sense the large circular shape centrally in the building through the large windows, but if they want to see what is hiding behind, they must pay Naturama a visit.